Knowledge Partners
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Extracting Gold: How B2B Marketers Can Better Collaborate with Internal Subject Matter Experts
Knowledge Partners January 22, 2026Translating technical depth into market-ready value props, benefit statements, or campaign ideas requires close collaboration with internal partners. Learn how marketers can effectively engage internal subject matter experts to surface the inputs needed to fuel effective outputs.
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AIMM and SAMA: Maximizing Growth Through Culturally Inclusive Creative Relevance and Media Resonance to See Each and Win All
Knowledge Partners January 6, 2026Created by AIMM and SAMA, this collaborative report equips marketers with actionable strategies to embed cultural inclusion in creative and media, driving relevance, resonance, and measurable growth across diverse segments.
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Differently Abled Fact Pack: ANA AIMM Unpacks Best Practices for Accessible Campaigns
Knowledge Partners January 6, 2026Created by ANA’s AIMM, the Understanding People With Disabilities and Their History and Culture Fact Pack equips marketers with insights, data, and best practices to authentically represent people with disabilities, drive inclusion, and unlock growth through culturally relevant, accessible campaigns.
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Shoppers Are Getting Smarter. Your Marketing Should Too.
Knowledge Partners January 6, 2026Consumers aren’t just trimming their lists. They’re reevaluating what belongs in their carts. They’re choosing products that earn their dollars, brands that bring value, and foods that feel worth it. The pressure is real, but the mindset is more intentional. People want to feel good about what they buy and who they buy it from.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Marketing Measurement Glossary
Knowledge Partners December 3, 2025The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.
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What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
Knowledge Partners December 3, 2025The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
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10 Hard Truths Every CMO Must Confront to Lead Fearlessly
Knowledge Partners December 2, 2025Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.
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Three Key Industry Shifts Redefining the Future of Client-Agency Partnerships
Knowledge Partners November 19, 2025Agency Mania explored three seismic shifts redefining client–agency partnerships: AI-driven collaboration, performance-based compensation, and holistic partnership intelligence and how these shifts are transforming creativity, accountability, and value creation into strategic growth engines for modern marketing ecosystems.
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Benchmarking, Reinvented
Knowledge Partners November 14, 2025Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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State of Social 2025
Knowledge Partners November 4, 2025BarkleyOKRP’s report examines the challenges brands face in 2025, what it truly means to stand out across legacy social networks and emerging spaces, and what it takes to cut through a noisy feed that scrolls endlessly.
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Measuring Marketing Capability Impact Report
Knowledge Partners October 14, 2025An initiative by the WFA Marketing Capability Forum and Oxford sought to identify and define the best and next practices in measuring marketing capability and codify practical learnings for capability leaders to embrace.
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The Future Shopper, Ninth Edition
Knowledge Partners October 2, 2025VML shares the results of a wide-ranging consumer survey, covering topics such as shoppers’ spending habits, adoption of technology, use of brick-and-mortar locations, and more.
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Fame, Feeling, and Furry Friends: Why Animals are One of Advertising’s Best Sidekicks
Knowledge Partners September 25, 2025System1 discusses why brands turn to our four-legged, feathered, and even scaly companions to tug on heartstrings and wallets.
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The Top 15 Agencies in the World by 2024 Revenue
Knowledge Partners September 24, 2025Agency Mania Solutions provides a visual overview of the top advertising agencies across the globe by annual revenues.
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Top 10 Updates: 2025 SAG-AFTRA Commercials Contract
Knowledge Partners September 24, 2025DLA Piper’s Stacy Marcus breaks down the top ten updates from the new 2025 SAG-AFTRA Commercials Contract, including digital use, AI, editing rights, and more.
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