Knowledge Partners
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The Data Clean Room Landscape
Money Slides May 9, 2023Software company InfoSum breaks down the data clean room market into purpose-defined categories and identifies which providers populate each one.
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Tracking Inflation: 2022-2023
Money Slides May 9, 2023Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.
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Using Lean Methodology for MarTech and AdTech Forecasting for Cybersecurity Adherence
Knowledge Partners May 9, 2023Learn how marketers and advertisers can use forecasting to improve their security posture and implement lean methodology to minimize waste and maximize efficiency.
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The Engagement Game: How Gaming Has Transformed Entertainment Consumption
Knowledge Partners May 5, 2023This report from Activision Blizzard examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved.
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Back-to-School: Learnings, Trends, and Predictions for 2023
Knowledge Partners May 4, 2023Location data reveals emerging trends from the 2022 back-to-school season to help retailers and brands prepare for the 2023 school year. This analysis demonstrates how retailers can effectively tap into location-based learnings to understand and align with customers’ existing routines and preferences.
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The Amazing Streaming Balancing Act
Knowledge Partners May 3, 2023No longer can streaming services rely solely on popular content to stay successful. They now have to understand how to drive business while keeping viewers and advertisers happy. The continued success of each streaming service may come down to how well they can juggle customer needs along with their own.
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Navigating the New Uncertainty
Knowledge Partners May 2, 2023To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.
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Top Global Retail, Fashion, and Luxury Index 2023
Knowledge Partners May 2, 2023This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.
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Marketing and Inflation: How Brands Should React
Knowledge Partners April 21, 2023Coegi researchers provide an overview of the North American economy as of Q1 2023 and illuminate changes in consumer behavior, highlighting the current challenges and opportunities for marketers.
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Integrating AI into the (Ad) Creative Process
Knowledge Partners April 20, 2023As creative marketers ourselves, we understand the anxiety others within our niche may be experiencing at this moment. When a hot new tool comes out that can accomplish tasks traditionally done by copywriters and graphic designers, it’s natural to feel a little threatened.
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From Data to Insight: The Outlook for Marketing Analytics
Knowledge Partners April 18, 2023Winterberry Group surveyed more than 200 marketers and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to better define the present and future state of marketing analytics.
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Ad Spend’s Move to Digital, by the Numbers
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Consumers' Preferences for In-Store Versus Online Shopping, by the Numbers
Money Slides April 11, 2023Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.
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Content Marketing Maturity Model
Money Slides April 11, 2023The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.
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Defining the Tiers of Influencers
Money Slides April 11, 2023KitchenAid broke down the different tiers of influencers, from nano-influencers to celebrities, and identified the role that each can play in a marketing strategy.
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Gen Z's Preference for Social Media Over Other Media, by the Numbers
Money Slides April 11, 2023Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.
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Notable Agency Reviews in 2021 and 2022
Money Slides April 11, 2023R3 provides a list of organizations that put their agencies out for review in 2021 and 2022, specifying, as well, the focus of the review, the winning agency, and the estimated billings.
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States in Which to Find Commercial Production Incentives
Money Slides April 11, 2023Media production company TPC maps out the states that offer incentives for conducting commercial production in their jurisdiction and the percentages of qualified production spending that organizations can expect to receive back.
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The KPIs That Can Guide Your Influencer Marketing Campaigns
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Combating the Never-Ending Demand for Creative Content
Knowledge Partners April 4, 2023Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
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