Knowledge Partners
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US 500 2022
Knowledge Partners May 25, 2023Brand Finance released its annual report on the U.S.’s most valuable and strongest brands.
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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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Influencer Marketing’s ROI
Money Slides May 24, 2023AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.
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The Strongest Driver of Loyalty? An Emotional Brand Connection
Money Slides May 24, 2023Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.
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Data: Who Needs It?
Knowledge Partners May 23, 2023The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
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Global 500 2023
Knowledge Partners May 23, 2023Brand Finance released its annual report on the world's most valuable and strongest brands.
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How Brands Can Connect with Health and Wellness Shoppers Today
Knowledge Partners May 23, 2023To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted research in 2022 to help brands dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences.
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The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
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The Over-Representation of Men and Those Under 40 in Advertising
Money Slides May 23, 2023Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.
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The Rise of Programmatic Attention Metrics
Knowledge Partners May 23, 2023Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
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The Hidden Cost of Digital Advertising
Knowledge Partners May 22, 2023"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.
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The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
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Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape
Knowledge Partners May 18, 2023Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.
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Tackling Responsible Media
Knowledge Partners May 18, 2023Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.
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As Media Options Proliferate, Quality Audience Data Is the Key to Delivering Marketing Impact
Knowledge Partners May 17, 2023Results from Nielsen’s 2023 Annual Marketing Report revealed that marketers continue increasing their spending across digital channels, but without quality audience data, many will lack insight into whether they’re reaching the right audiences.
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Marketers' 10 Favorite Retail Media Networks
Money Slides May 17, 2023The ANA shares data detailing which retail media networks are most used by marketers and to what extent.
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Media Contract Guidance for Advertisers: Global Best Practice
Knowledge Partners May 17, 2023Ebiquity's report, "Media Contract Guidance for Advertisers: Global Best Practice" strives to promote transparency and fair compensation in contracts between advertisers and their agency partners.
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Projected Spending on Search Advertising in 2023
Money Slides May 17, 2023Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.
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A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides May 16, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
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Advanced TV — The Questions to Ask
Knowledge Partners May 16, 2023Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
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