Knowledge Partners
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The Analytics Marketers Use to Guide the Creation and Distribution of Creative Assets
Money Slides May 16, 2023Winterberry Group shares the results of a survey revealing the kinds of analytics that marketers capitalize on for the development and distribution of their creative assets and content. The largest share of marketers are leveraging predictive analytics for these purposes, while the adaptive/autonomous analytic capabilities offered by AI remain largely underutilized.
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The Metaverse: A Timeline
Money Slides May 16, 2023Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.
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TikTok’s Audience and its Behavior, by the Numbers
Money Slides May 16, 2023eMarketer and Insider Intelligence highlight data showing the considerable size of the TikTok audience, how it extends beyond teens, and how that audience uses the platform to discover brands and guide shopping.
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Tips for Shooting Video on a Phone
Money Slides May 16, 2023Anywhere Real Estate’s in-house agency shared seven tips for shooting video using a smartphone, covering topics such as which phone settings to use and what equipment to buy.
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What Are Data Clean Rooms and How Do They Work
Money Slides May 16, 2023Reckitt clearly and succinctly defines data clean rooms and explains how they can help marketers reach their audiences as efficiently as possible.
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Why Customers Use Different Shopping Options, by the Numbers
Money Slides May 16, 2023Retail data science firm 84.51° shares the results of consumer research, which reveal the different factors that motivate customers to shop in store or opt for delivery or in-person pickup when making purchases of groceries and household items.
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2023 Media Budgets Flash Survey Results
Knowledge Partners May 15, 2023The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.
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A Metaverse Glossary
Money Slides May 12, 2023Marketing consultancy R3 provides definitions of terms related to the metaverse, such a “interoperability,” “token-gating,” and “Bored Ape Yacht Club.”
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A Data Clean Room Workflow
Money Slides May 11, 2023Software company InfoSum illustrates how the processes enabled by a typical data clean room interlock.
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Different Generations' Commitment to Sustainability, by the Numbers
Money Slides May 11, 2023Dentsu shares data from a GWI research study that illuminates the attitudes toward sustainability maintained by baby boomers, generation X, millennials, and generation Z.
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Global CTV and Creative Insights
Knowledge Partners May 11, 2023Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.
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Marketing to Generation Alpha
Knowledge Partners May 11, 2023Born between 2010 and 2024, Generation Alpha is projected to be the largest in the world’s history, numbering almost two billion by 2025. Hoffmann Murtaugh shares what they’ve observed so far about Generation Alpha, and what that means for your upcoming marketing segmentation strategies.
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Sources of Carbon Emissions in Ad Impressions
Money Slides May 11, 2023Environmental data provider Scope3 calculates what percentages of the ad-impression ecosystem’s carbon emissions are attributable to ad selection processes, creative distribution, media distribution, and consumers’ devices.
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SWOT Analysis: What Nonprofits Should Expect in Philanthropy
Knowledge Partners May 11, 2023BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.
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2022 Estimated U.S. Retail Media Revenues and Visitors by Network
Money Slides May 10, 2023The Boston Consulting Group collects data on approximately how much each major retail media network took in in 2022 and how many visitors each one attracted.
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How CMOs Improve Their Digital Marketing, by the Numbers
Money Slides May 10, 2023In the remarks with which he opened the ANA’s 2023 Advertising Financial Management Conference, ANA CEO Bob Liodice shared data from a survey of CMOs indicating which investments most commonly improved their digital marketing, with investments in data analytics ranking at the top of the list.
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How Gaming Drives Community, Authenticity, and Engagement
Knowledge Partners May 10, 2023This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
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How Prada Drove 40,000 Samples Requests in Less Than a Day
Knowledge Partners May 10, 2023Prada worked with Activision Blizzard Media to create an activation within the game Candy Crush that drove 40,000 sample requests of a new fragrance in less than one day.
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Programmatic Advertising's Carbon Emission Output
Money Slides May 10, 2023Environmental data provider Scope3 calculates the carbon emissions produced by the programmatic advertising executed in five major economies.
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2023 Brand Valuation Ranking
Money Slides May 9, 2023Land O’ Lakes calculates the worth of the 10 most valuable brands in 2023.
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