Knowledge Partners
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Audiences' Responses to Podcast Advertising Versus Other Media Types, by the Numbers
Money Slides May 16, 2023Media company Sounds Profitable shares the results of research that reveal what proportion of different media audiences report that ads hold their attention and prompt consideration and purchases. The media types examined include podcasts, radio, TV, social media, and YouTube.
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Charting the Path Toward Analytics Maturity
Money Slides May 16, 2023AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.
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Consumers’ Desire for Sustainability: A Data Roundup
Money Slides May 16, 2023Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.
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Defining the Difference Between "Measurement" and "Currency" in Advertising
Money Slides May 16, 2023Deloitte Consulting succinctly differentiates the meanings of “measurement” and “currency” and elaborates on the significance of the distinction by citing the perspectives of industry insiders.
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Direct Marketing ROI by Media Type
Money Slides May 16, 2023Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.
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Gender Breakdown by Marketing Job Level
Money Slides May 16, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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Home Ownership Gap by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.
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How and How Much Do Younger Fans Engage with Sports? And What’s Social Media’s Influence?
Money Slides May 16, 2023Dentsu and Overtime share data explaining how age and social media affect engagement with sports by generation X, millennials, and generation Z.
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Industry Primer for Management: Can Your Brand Profit from the Incentive, Rewards, and Recognition (IRR) Market?
Knowledge Partners May 16, 2023EEA’s Bruce Bolger has compiled a comprehensive guide to the incentive, rewards, and recognition (IRR) market for marketers and business owners to help determine if your brand’s products and services have what it takes to succeed in the emerging world of engagement and rewards and recognition in business, event, promotional gifting and rewards, and motivational meetings.
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Marketers' Favorite KPIs for Retail Media Networks
Money Slides May 16, 2023The ANA shares data detailing which KPIs marketers most prefer to use when evaluating the performance of retail media networks.
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NBA Fan Demographics
Money Slides May 16, 2023The National Basketball Association visualizes data from market research firm YouGov that breaks down the racial and ethnic makeup of NBA fans. The slide also helpfully compares this makeup to that of the overall U.S. population.
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Podcasting's Audience Versus Radio and TV
Money Slides May 16, 2023Media company Sounds Profitable shares the results of research that illuminates what age groups most listen to podcasts and how the medium’s audience compares to that of radio and TV.
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Radio’s Advertising ROI and Reach
Money Slides May 16, 2023Cumulus Media shares Nielsen data on the effectiveness of radio as a marketing channel, demonstrating impressive results across categories.
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Rate of New Entrepreneurs by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.
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Retail Media Ad Formats: Those That Engage and Those That Repel
Money Slides May 16, 2023Forrester shares data on the retail media ad formats that consumers are most likely to listen to and most likely to avoid.
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Selecting a CDP Vendor for Email Marketing
Money Slides May 16, 2023Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).
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Six Ways for Brands to Enter the Gaming Ecosystem
Money Slides May 16, 2023Marketing agency SuperAwesome (a part of Epic Games) sketched out a number of ways in which marketers can leverage the gaming ecosystem to advance their strategies.
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Social Commerce: Consumers’ Confidence and Platform Preferences, by the Numbers
Money Slides May 16, 2023Data from Dentsu shed light on the social media platforms where different age groups prefer to conduct their social commerce, as well as their relative faith in influencers.
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Sustainability’s Impact on Market Growth
Money Slides May 16, 2023Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.
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The Analytics Marketers Use to Guide the Creation and Distribution of Creative Assets
Money Slides May 16, 2023Winterberry Group shares the results of a survey revealing the kinds of analytics that marketers capitalize on for the development and distribution of their creative assets and content. The largest share of marketers are leveraging predictive analytics for these purposes, while the adaptive/autonomous analytic capabilities offered by AI remain largely underutilized.
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