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You’re Innovating Wrong


Executive Summary

Innovation is a lot harder than just gathering a bunch of creative people in the room and letting them brainstorm until a genius idea comes out. So why is that still the way that many brands approach innovation? In his latest POV, Marketing Futures host Mike Berberich provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.


"You're Innovating Wrong." Marketing Futures Podcast, 2/17/23.

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