REGGIE Awards
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OREO Pokémon Adventure at Target
REGGIE Awards April 21, 2022Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Save It, See It
REGGIE Awards April 21, 2022Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Stella Artois' “Your Table Is Ready”
REGGIE Awards April 21, 2022Stella Artois created a fully integrated 360 campaign, leveraging celebrity chef, Padma Lakshmi, to encourage diners to return to their favorite restaurants.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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This J&J Campaign Proves Relevant Messaging and Targeting Is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers
REGGIE Awards April 21, 2022Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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#CloudQuarters
REGGIE Awards May 21, 2021Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.
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AARP Gamifies Rewards
REGGIE Awards May 21, 2021AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.
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AARP’s COVID-19 Response
REGGIE Awards May 21, 2021Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.
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Ally Racing Bids Farewell to a Retiring Driver
REGGIE Awards May 21, 2021In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.
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American Standard Satirizes 2020 with Custom Toilet Paper
REGGIE Awards May 21, 2021American Standard satirized the disaster that was 2020 with toilet paper printed with the various negative aspects of the year.
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Bon Appé-Cheetos Holiday Cookbook
REGGIE Awards May 21, 2021Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.
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Celebrating Dia De Los Muertos with Hershey
REGGIE Awards May 21, 2021A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.
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