REGGIE Awards
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This Cereal Promoted Itself to Gen Z with a New Spokes-Monster
REGGIE Awards April 20, 2024General Mills promoted its Monster Mash cereal with a new cartoon spokes-monster, the zombie DJ Carmella.
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True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products
REGGIE Awards April 20, 2024In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.
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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results
REGGIE Awards April 20, 2024With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Smoothie King Reinvented Itself and Conquered Fast Food
REGGIE Awards April 18, 2024Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning its products as meals, and showing how they pack more power into every cup/bowl to help people achieve their health goals rather than deviate from them.
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Smoothie King’s Novel Approach to Launching a New Drink
REGGIE Awards April 18, 2024Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Coke’s AI Gives Festival-Goers Their Own Customized Music Videos
REGGIE Awards April 17, 2024Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with Vogue and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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Edwards Finds Sweet Success with Actor Jason Biggs
REGGIE Awards April 17, 2024Edwards, in collaboration with American Pie actor Jason Biggs, launched a limited edition pie flavor, Pie Lovers Passion Fruit, to captivate fans and boost sales during the Fourth of July holiday.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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How “Ice Cream Everydae” Got Midwestern Families to Be More Indulgent
REGGIE Awards April 17, 2024Unilever created a series of original ice cream recipes for each of its ice cream brands, inspiring families to make the frozen treat a more regular part of their family-time rituals.
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How Angel Soft Animated the Bathroom Tissue Market
REGGIE Awards April 17, 2024Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.
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How DraftKings' Algorithmic Transformation Beat the Odds and Unlocked Paying Users
REGGIE Awards April 17, 2024DraftKings developed a custom algorithm to find and convert paid users while reducing its customer acquisition cost.
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How Eaton Turned IT Heroes into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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