REGGIE Awards
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How TikTok Creators Brought a Horror Film to Life
REGGIE Awards May 14, 2025Paramount Pictures partnered with top TikTok creators to promote the film A Quiet Place: Day One through an innovative, immersive campaign that placed influencers directly in the film's apocalyptic world. The campaign featured interconnected survival stories from diverse creators that culminated in a cinematic digital short, blending Hollywood storytelling with TikTok-native content.
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Turning Social Media from Problem to Solution for Wildlife Safety
REGGIE Awards May 14, 2025The Jackson Hole Travel & Tourism Board created "Selfie Control," an innovative Instagram filter that uses real-time spatial recognition to help tourists maintain safe distances from wildlife while taking photos.
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How eos Rekindled Gen Z's Love Affair with Lip Balm
REGGIE Awards May 13, 2025eos Products reclaimed its position as gen Z's favorite lip balm brand through a nostalgia-driven campaign that reunited real couples for a "Second First Kiss."
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Reversing Milk's Decline Through Authentic Connection
REGGIE Awards May 13, 2025The California Milk Processor Board's "Real Is Back" campaign successfully reversed a decade-long decline in milk consumption by tapping into consumers' desire for authentic connections.
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This Shoe Company Partnered with a Movie Star on a Comeback
REGGIE Awards May 13, 2025Brooks Running partnered with actor Jeremy Renner on his recovery from a near-fatal accident as he re-learned how to run.
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A Wall of Thanks To Showcase the Life-Changing Impact of Quality Healthcare
REGGIE Awards May 12, 2025Piedmont Healthcare launched a powerful "Wall of Thanks" campaign to enhance quality perception and establish leadership in clinical excellence.
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Humor Made This Campaign a Standout in the Financial Services Industry
REGGIE Awards May 12, 2025With comedic ads, financial information-provider FactSet demonstrated the value of the context that accompanies the data it provides its clients.
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This Brand Knew Its Customers Wanted the Same Energy as "The Rock"
REGGIE Awards May 12, 2025ZOA Energy leveraged its partnership with Dwayne “The Rock” Johnson to invigorate sales of its energy drink.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers
REGGIE Awards April 30, 2024McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.
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Sanofi Partners with Walgreen’s to Make its Vaccine the Flu Shot of Choice
REGGIE Awards April 30, 2024Sanofi deployed an omni-channel campaign alerting people of the risk of the flu to motivate consumers to choose its vaccine at Walgreens locations.
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From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
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How eos Brand Leveraged a TikTok Trend to Disrupt the Women’s Shave Category
REGGIE Awards April 29, 2024eos disrupted the women’s shave category by leveraging self-care trends on TikTok to position eos shave as an essential part of generation Z’s skincare ritual.
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How Leveraging One Word Led to a 400 Percent Increase in New Accounts
REGGIE Awards April 29, 2024HSBC Bank Australia demonstrated how the HSBC Everyday Global account is a fee-saving, money-earning, globe-trotting, currency-exchanging, visa-wielding, super-secure, all-in-one account.
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Forever 21 Partners with Live Nation to Delight Festival Goers
REGGIE Awards April 28, 2024To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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How a French’s Mustard Flavored Skittle Pack Drove Record-Breaking Consumer Engagement
REGGIE Awards April 28, 2024McCormick partnered with Skittles to create a limited-edition French’s Mustard flavor of the popular candy. Through an influencer-focused strategy, the brand was able to earn a record-breaking 265 million social media impressions across Instagram, TikTok, and X.
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How Bimbo Bakeries Engaged with Students
REGGIE Awards April 28, 2024Marinela faced the challenge of engaging students and driving sales during a specific promotional period from June 19 to September 10. The primary objective was to support students in discovering their passions while simultaneously boosting product sales.
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How BMO Reduced Attrition, Increased Revenue, and Helped Customers Make Real Financial Progress
REGGIE Awards April 28, 2024Rather than persuading customers to use their credit card through traditional promotional offers, Bank of Montreal (BMO) created a program to better understand their needs and match them with a personalized card transfer offer.
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HP Leveraged Experiential Marketing to Engage with Gen Z
REGGIE Awards April 28, 2024In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.
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