REGGIE Awards
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This Health Care Company Highlighted the Importance of Quality
REGGIE Awards May 23, 2025The National Association for Health Quality (NAHQ) aimed to shift quality to the forefront of health care professionals’ minds.
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7-Eleven Promoted its Private Label with an April Fool’s Day Prank
REGGIE Awards May 22, 20257-Eleven inspired interest in its store-brand sparkling water by announcing that it would soon come in hotdog flavor.
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Airbnb Mimics Iconic Locations for Guest Visits
REGGIE Awards May 22, 2025The company invited travelers to stay in recreated settings that included the Colosseum and Musee d’Orsay.
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The First Ad Jingle by Pets for Pets
REGGIE Awards May 22, 2025Rhodes Pet Science introduced its new BONKERS brand with a jingle performed by a cat and dog.
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Cosmetic Criminals: A Cross-Generation Mockumentary
REGGIE Awards May 21, 2025e.l.f Cosmetics created a 15-minute “true crime” mockumentary-style film, showcasing intergenerational cosmetic theft to captivate a cross-generational audiences, fuel demand, and elevate the brand’s cultural relevance.
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How Hershey Slam-Dunked a National Product Launch
REGGIE Awards May 21, 2025Responding to disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies—a celebrity-backed brand with basketball legend Shaquille O'Neal. Following an exclusive launch at Walmart, the national rollout employed a phased approach with extensive earned media, experiential events, and retail activations.
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How Hershey Turned a Category Disruptor into a Growth Driver at Walmart
REGGIE Awards May 21, 2025Facing disruption in the candy category as gummies outpaced chocolate growth, The Hershey Company created SHAQ-A-LICIOUS XL Gummies — a celebrity-backed brand with basketball legend Shaquille O'Neal — and launched exclusively at Walmart.
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Bobbleheads Turn Insurance Prospects into Customers
REGGIE Awards May 20, 2025State Farm created the nationwide "Bobblehead YOU! Tour" to introduce its insurance products to gen Z and millennial consumers in 32 targeted markets.
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Healing Stories Power Corewell Health Children’s Rise
REGGIE Awards May 20, 2025Corewell Health Children's launched an omnichannel campaign — spanning across digital, sponsorships, and OOH, featuring real stories of children who bravely battled life-threatening ailments.
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Jägermeister Partners with Lesbian Community to Support Lesbian Bars
REGGIE Awards May 20, 2025The Lesbian Bar Project and Jägermeister partnered to raise awareness of the declining number of lesbian bars worldwide.
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Intel’s Interactive Campaign Educates Consumers on Its AI PC
REGGIE Awards May 19, 2025Intel utilized interactive events and gaming to educate consumers on its new AI PC.
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Pop-Tarts’ Edible Mascot Takes College Bowl Game Stage
REGGIE Awards May 19, 2025Pop-Tarts created a memorable campaign for gen Z and millennial audiences using an edible mascot during a college football bowl game.
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Turning Super Bowl Parties into Brand Growth Opportunities
REGGIE Awards May 19, 2025Snickers leveraged its NFL partnership to address household penetration declines by positioning the candy bar as an essential part of Super Bowl celebrations.
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Promoting Healthy Habits with a Rewards Program
REGGIE Awards May 16, 2025AARP adopted the tactics of points-based loyalty programs to encourage wellness among older adults.
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This Bank Promoted Financial Literacy Among Young Hispanics
REGGIE Awards May 16, 2025Ally Financial undertook a campaign that promoted saving as a practice that would allow young Hispanics to give back to their elders.
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This Food Truck Turns French Fry Oil into Renewable Diesel
REGGIE Awards May 16, 2025Using an innovative food truck that visited sporting venues, fuel producer 76 promoted its new sustainable diesel by demonstrating how it was made from used cooking oil.
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Airheads Creates an Underwater Vending Machine
REGGIE Awards May 15, 2025The stunt encouraged lapsed adult candy consumers to once again indulge in Airheads taffy during summers at the pool, where many of them first encountered the treat.
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Coke Brings Roller Skating to Lollapalooza
REGGIE Awards May 15, 2025To engage gen Z consumers at Lollapalooza, Coca-Cola created “Coke Studio Roller Ring” — a high-energy, nostalgia-infused activation that celebrated music and movement while bringing the Coca-Cola experience to life in an unforgettable way.
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This Mexican Beer Brand Married Art and AI to Celebrate Día de Los Muertos
REGGIE Awards May 15, 2025For Día de los Muertos 2024, Mexican beer brand Victoria honored legendary Mexican artist José Guadalupe Posada by reviving his iconic calavera artwork using AI. In collaboration with The Posada Art Foundation, a custom AI-engine created the first new designs in over a century, featured on limited-edition packaging and POS, blending tradition with innovation.
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How John Elway Raised Awareness for a Non-Surgical Treatment
REGGIE Awards May 14, 2025Endo, Inc. partnered with NFL legend John Elway to raise awareness for Dupuytren's contracture (DC) and XIAFLEX, the only FDA-approved non-surgical treatment for the condition.
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