REGGIE Awards
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Rest in Peace, Choco Taco
REGGIE Awards May 9, 2023When the Choco Taco discontinuation news hit, public backlash was quick and severe. Klondike took back the narrative by putting a twist on the iconic Klondike jingle to ask, “What Should WE Do with the remaining 912 Choco Tacos?” and turning the most hateful social comment into the brand’s hero moment.
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How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers
REGGIE Awards May 8, 2023To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.
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This Banking Brand Enlisted Black Comic Book Creators to Diversify a Lily-White Industry
REGGIE Awards May 8, 2023Ally Bank teamed up with Warner Bros. Discovery, DC, and Milestone Media to create “The Milestone Initiative,” a program empowering the next generation of Black and diverse comic creators to tell authentic and diverse stories.
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This Grocer Created a Web Series and Won Over Young Consumers
REGGIE Awards May 8, 2023The Fresh Market wanted to reach an untapped audience with the potential to drive new business to its stores through e-commerce. The company used short- and long-form shoppable videos, with impressive results.
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Welcome to the Gamerhood: How State Farm Created Its Own Gaming Series
REGGIE Awards May 8, 2023State Farm created the largest-ever physical build for a gaming environment to engage, entertain, and educate millions of young audience members.
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Dell Scores a Hit with the I.T. Squad
REGGIE Awards May 7, 2023Dell earned the trust of I.T. business decision-makers by joining the conversation on Reddit with the I.T. Squad, a comedy series based on real Reddit threads.
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Getting Milk to Be Cool
REGGIE Awards May 7, 2023To promote the dairy milk category to consumers, MilkPEP’s Make The Trade program leveraged innovative NFT technology for an instant-win game/sweepstakes executed across all engagement channels and the entire path to purchase.
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IHOP Banks on Loyalty
REGGIE Awards May 7, 2023The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.
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Live Music Runs On Dunkin’
REGGIE Awards May 7, 2023Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.
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Microsoft Goes into the Breach
REGGIE Awards May 7, 2023To engage Information Security (InfoSec) professionals, Microsoft created “Into the Breach,” a video game experience where InfoSec pros step into the role of a cyber-defense analyst whose organization is under cyberattack.
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Turning Hate into Charity
REGGIE Awards May 7, 2023As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.
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France Isn’t So Far Away
REGGIE Awards May 4, 2023La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.
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French's Mustard Doughnut
REGGIE Awards May 4, 2023McCormick & Company partnered with Dough Doughnuts to make French’s Mustard Doughnuts to prove that mustard belongs at breakfast.
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From Chaos to Confidence
REGGIE Awards May 4, 2023Whirlpool created a bespoke virtual showroom on Pinterest to help guide shoppers buy the appliances that meet their needs.
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Expect Something More from AAA
REGGIE Awards May 3, 2023The American Automobile Association (AAA) transformed its fleet of 10,000 tow-trucks and drivers into "spokesheroes” to drive consideration of its insurance business.
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How Checkers Petitioned to Make National Fry Day on Friday
REGGIE Awards May 3, 2023Checkers and Rally’s created a petition that ultimately drove coupon downloads and restaurant traffic.
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How Citizens Bank Used an Immersive Art Installation to Successfully Launch in a New Market
REGGIE Awards May 1, 2023In an effort to make an unforgettable first impression as it entered the New York market, Citizens Bank created a data-driven, immersive experience that evoked the energy, creativity, and resiliency of New Yorkers.
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How Magnum Used a Digital Luxury Auction to Launch a New Decadent Ice Cream Flavor
REGGIE Awards May 1, 2023To launch the new Double Gold Caramel Billionaire flavor, the Unilever Singapore-owned Magnum ice cream brand created “The Magnum Pleasure Auction” — a limited time mobile game that resembled a luxury auction.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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