Research Studies
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The Future Is Mainstream Green: Introducing a New Growth Strategy
Research Reports September 23, 2022This report, part of the CMO Sustainability Accelerator, outlines a roadmap for how to achieve “Mainstream Green” — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.
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Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Research Reports August 9, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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Procurement 2022: The Good, the Bad, and the Ugly
Research Reports July 28, 2022In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).
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The CMO’s Guide to Programmatic Transparency
Research Reports June 28, 2022The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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ANA Influencer Marketing Measurement Guidelines
Research Reports June 13, 2022The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.
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Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers
Research Reports May 17, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
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ANA In-House Agency Fact Book — 2022
Research Reports January 25, 2022The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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ANA Response Rate Report, 2021
Research Reports January 10, 2022The 2020–21 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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LGBTQ+ Marketing Inclusion Report
Research Reports December 13, 2021This report from the ANA is an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As the first of its kind from the ANA, the report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry.
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And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification
Research Reports December 1, 2021This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.
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A Diversity Report for the Advertising/Marketing Industry (2021)
Research Reports November 16, 2021This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.
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Global CMO Growth Council Survey Results
Research Reports November 4, 2021This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.
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Privacy and the Consumer: A Market Research Overview
Research Reports October 18, 2021This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.
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Consumer Consent 2021: Key Principles Driving Best Practices for Brands
Research Reports October 1, 2021This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies.
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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
Research Reports September 20, 2021ANA partnered with Innovid on a new study to help marketers better understand the opportunities with CTV and simplify the intricacies of measurement.
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Consumer Perspectives on Online Activity Tracking
Research Reports August 12, 2021This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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The Growth of Supplier Diversity
Research Reports May 26, 2021This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.
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Media KPIs That Matter
Research Reports May 18, 2021Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.
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