Research Studies
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Virtual Reality Infographic
Research Infographics November 16, 2018The ANA Marketing Futures Infographic on Virtual Reality provides marketers with expert perspectives and industry benchmark stats around this emerging trend.
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ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media
Research Reports November 15, 2018The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.
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CMO Trend Brief: Artificial Intelligence
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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CMO Trend Brief: Augmented Reality
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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CMO Trend Brief: Blockchain
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.
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CMO Trend Brief: Chatbots
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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CMO Trend Brief: Digital Transformation
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.
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CMO Trend Brief: Future Consumer
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.
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CMO Trend Brief: Future of Programmatic
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.
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CMO Trend Brief: Future of Retail
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omnicommerce.”
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CMO Trend Brief: Internet of Things
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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CMO Trend Brief: Live Video
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.
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CMO Trend Brief: Neuroscience
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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CMO Trend Brief: Virtual Reality
Research Reports November 12, 2018The ANA Marketing Futures CMO Trend Brief on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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Media Buying 2018 — Transparency at a Crossroads
Research Reports November 8, 2018The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.
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A Diversity Report for the Advertising/Marketing Industry
Research Reports November 5, 2018This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.
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How an Analytics Culture Drives Exceptional Business Results
Research Reports October 29, 2018A Forrester report commissioned by ANA’s Data Analytics Center shows the importance of having an “analytics culture” to drive business growth.
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The Continued Rise of the In-House Agency
Research Reports October 15, 2018A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.
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ANA/DMA Business Report
Research Reports August 16, 2018The ANA/DMA Business Report provides the data and marketing community with a twice per year review that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, revenues, marketing channel mix and prevailing business priorities.
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Artificial Intelligence: Marketing’s Slave or Master?
Research Reports July 30, 2018The ANA Marketing Futures Report on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.
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