Research Studies

U.S. Multicultural Media Forecast 2019
Research Reports August 8, 2019
The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.
view
U.S. Multicultural Media Forecast 2019 — Executive Summary
Research Reports August 8, 2019
This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.
view
U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources
Research Reports August 8, 2019
PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.
view
Chatbots Report, 2019 Edition
Research Reports July 3, 2019
The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.
view
CMO Trend Brief: Chatbots, 2019 Edition
Research Reports July 3, 2019
This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.
view
CMO Trend Brief: Voice Marketing, 2019 Edition
Research Reports July 2, 2019
This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”
view
Voice Marketing Report, 2019 Edition
Research Reports July 2, 2019
The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.
view
Augmented Reality Report, 2019 Edition
Research Reports June 28, 2019
The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.
view
CMO Trend Brief: Augmented Reality, 2019 Edition
Research Reports June 28, 2019
This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.
view
Blockchain Report, 2019 Edition
Research Reports June 6, 2019
The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.
view
CMO Trend Brief: Blockchain, 2019 Edition
Research Reports June 6, 2019
This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.
view
CMO Trend Brief: Future of Retail, 2019 Edition
Research Reports June 4, 2019
This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.
view
Future of Retail Report, 2019 Edition
Research Reports June 4, 2019
The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.
view