Research Studies
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Future of Retail Report, 2019 Edition
Research Reports June 4, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.
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2018-2019 Bot Baseline: Fraud in Digital Advertising
Research Reports April 30, 2019Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.
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Enhancing Trust Between Marketers and Agencies
Research Reports March 19, 2019The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.
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