Research Studies
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The Power of Supplier Diversity
Research Reports May 19, 2020A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
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Data Sources for Media: A Buyer’s Guide
Research Reports May 11, 2020A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner.
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The Future of Retail Report, 2020 Edition
Research Reports May 6, 2020The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.
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Blockchain Report, 2020 Edition
Research Reports April 27, 2020The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.
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Voice Marketing Report, 2020 Edition
Research Reports April 20, 2020The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.
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Creative Messaging Development and Production Given COVID-19
Research Reports April 6, 2020The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.
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Payment Terms: Current Practices for Marketing Services
Research Reports March 10, 2020ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.
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The State of Connected TV Report 2020
Research Reports February 13, 2020ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.
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CMO Trend Brief: Digital Transformation 2020 Edition
Research Reports January 9, 2020This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.
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Digital Transformation Infographic, 2020 Edition
Research Infographics January 9, 2020Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.
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Digital Transformation Report, 2020 Edition
Research Reports January 9, 2020The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.
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CMO Trend Brief: Live Video, 2019 Edition
Research Reports December 15, 2019The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.
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Live Video Infographic, 2019 Edition
Research Infographics December 15, 2019Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.
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Live Video Report, 2019 Edition
Research Reports December 15, 2019The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.
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CMO Trend Brief: Future of B2B Marketing, 2020 Edition
Research Reports December 11, 2019The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.
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Future of B2B Infographic, 2020 Edition
Research Infographics December 11, 2019Dive into four key B2B marketing trends that are poised to completely disrupt the industry.
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Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
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CMO Trend Brief: Future of Work, 2020 Edition
Research Reports November 27, 2019Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.
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Future of Work Report, 2020 Edition
Research Reports November 27, 2019Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.
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