Research Studies
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The Future of Work Infographic, 2020 Edition
Research Infographics November 27, 2019The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.
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CMO Trend Brief: Corporate Venture Capital, 2020 Edition
Research Reports November 26, 2019This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.
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Consumer Neuroscience Infographic, 2019 Edition
Research Infographics November 26, 2019Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”
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Corporate Venture Capital Infographic, 2020 Edition
Research Infographics November 26, 2019Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.
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Corporate Venture Capital Report, 2020 Edition
Research Reports November 26, 2019Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.
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Future Consumer Infographic, 2019 Edition
Research Infographics November 25, 2019Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.
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CMO Trend Brief: Future Consumer, 2019 Edition
Research Reports November 21, 2019This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.
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Future Consumer Report, 2019 Edition
Research Reports November 21, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.
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CMO Trend Brief: Consumer Neuroscience, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.
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CMO Trend Brief: Future of Programmatic, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.
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Consumer Neuroscience Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Future of Programmatic Infographic, 2019 Edition
Research Infographics November 15, 2019Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.
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Future of Programmatic Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.
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A Diversity Report for the Advertising/Marketing Industry (2019)
Research Reports November 6, 2019This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.
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5G Infographic, 2019 Edition
Research Infographics October 29, 2019Check this graphic featuring facts, stats, and ways to prepare for the profound change the next generation of cellular technology will bring.
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5G Report, 2019 Edition
Research Reports October 29, 2019The next generation of cellular technology is getting rolled out. This report explores what can marketers expect from 5G and how to prepare for the change it will bring.
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CMO Trend Brief: 5G, 2019 Edition
Research Reports October 29, 2019This quick read sums up what marketing leaders need to know about the promise of 5G and what marketers can do to prepare as the next generation of cellular technology is rolled out.
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CMO Trend Brief: Direct-to-Consumer, 2019 Edition
Research Reports October 22, 2019This quick read sums up the must-know aspects of direct-to-consumer marketing, so leaders in the industry can get ahead of the curve on this growing trend.
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Direct-to-Consumer Infographic, 2019 Edition
Research Infographics October 22, 2019Brands old and new are participating in the direct-to-consumer model, and this graphic depicts essential stats as well as tips for getting started in this space.
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Artificial Intelligence Infographic, 2019 Edition
Research Infographics October 9, 2019Get smart on the ways brands are leveraging Artificial Intelligence and understand the effect this trend is having on the marketing industry.
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