Research Studies
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CMO Trend Brief: Future of Programmatic, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.
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Consumer Neuroscience Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Future of Programmatic Infographic, 2019 Edition
Research Infographics November 15, 2019Programmatic technology is ushering in a new era of media buying and selling. This infographic highlights the most important aspects of this trend and its expected impact.
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Future of Programmatic Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.
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A Diversity Report for the Advertising/Marketing Industry (2019)
Research Reports November 6, 2019This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.
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5G Infographic, 2019 Edition
Research Infographics October 29, 2019Check this graphic featuring facts, stats, and ways to prepare for the profound change the next generation of cellular technology will bring.
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5G Report, 2019 Edition
Research Reports October 29, 2019The next generation of cellular technology is getting rolled out. This report explores what can marketers expect from 5G and how to prepare for the change it will bring.
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CMO Trend Brief: 5G, 2019 Edition
Research Reports October 29, 2019This quick read sums up what marketing leaders need to know about the promise of 5G and what marketers can do to prepare as the next generation of cellular technology is rolled out.
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CMO Trend Brief: Direct-to-Consumer, 2019 Edition
Research Reports October 22, 2019This quick read sums up the must-know aspects of direct-to-consumer marketing, so leaders in the industry can get ahead of the curve on this growing trend.
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Direct-to-Consumer Infographic, 2019 Edition
Research Infographics October 22, 2019Brands old and new are participating in the direct-to-consumer model, and this graphic depicts essential stats as well as tips for getting started in this space.
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Artificial Intelligence Infographic, 2019 Edition
Research Infographics October 9, 2019Get smart on the ways brands are leveraging Artificial Intelligence and understand the effect this trend is having on the marketing industry.
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Artificial Intelligence Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on Artificial Intelligence features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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CMO Trend Brief: Artificial Intelligence, 2019 Edition
Research Reports October 9, 2019This quick read sums up the must-know aspects of Artificial Intelligence for marketing leaders who want to get ahead of the curve on this important trend.
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CMO Trend Brief: Virtual Reality, 2019 Edition
Research Reports October 9, 2019This quick read sums up what marketing leaders need to know about virtual reality’s impact on the future of advertising, customer experience, and brand engagement.
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Virtual Reality Infographic, 2019 Edition
Research Infographics October 9, 2019Virtual reality technology is becoming more accessible, so get smart on the ways brands are using immersive experiences to engage and delight consumers.
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Virtual Reality Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on the virtual reality features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Direct-to-Consumer Report, 2019 Edition
Research Reports October 4, 2019Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.
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Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem
Research Reports September 24, 2019In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.
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Media Agency Compensation Practices
Research Reports September 16, 2019Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.
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CMO Trend Brief: Internet of Things, 2019 Edition
Research Reports September 4, 2019This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.
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