Video Shorts
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Damaging Work Can Be Damaging
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Rising Prices and the Impact They Have on Every Company
Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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The Definition of Social
Soundbites April 29, 2022Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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In-House Agencies Working with External Agencies
Soundbites March 16, 2022Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.
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Knowing When It’s Time to In-House
Soundbites March 16, 2022Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.
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Brands Delivering Personalization
Soundbites March 3, 2022Luke Kigel from Walgreens discusses the opportunities for brands to offer personalization in the privacy ecosystem.
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Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends
Soundbites February 9, 2022Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.
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Assessing the Value of a Brand
Soundbites January 27, 2022Arcadia’s Evan Bashoff discusses how his company determines the value of a brand.
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How Brands Can Connect with Influencers
Soundbites January 20, 2022Jasmine Enberg from Insider Intelligence offers suggestions for brands that are connecting with nano- and micro-influencers.
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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership
Soundbites December 9, 2021Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.
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How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners
Soundbites December 3, 2021Stephanie Chang, VP and global editor of content at The Trust — The Wall Street Journal’s branded content arm — shares how her team uses data and experience to determine the best content mediums and formats to drive engagement for brand partners.
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ANA SoundBites Crayola
Soundbites October 26, 2021Mimi Dixon, senior director of marketing at Crayola, explains how achieving diversity and equality is a journey, not a one-time goal, and it requires brands to be continuously moving forward.
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Jack Daniel’s on How to Extend LGBTQ+ Marketing Beyond Pride Month
Soundbites October 25, 2021Fabricia de Silva, multicultural marketing manager at Brown-Forman/Jack Daniel’s Tennessee Whiskey, shared her view on both the importance of ensuring LGBTQ+ are represented in marketing efforts beyond Pride Month and some of the ways the Jack Daniel’s brand accomplishes this.
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Deloitte’s CMO on Why CMOs Must Make Purpose a Company-Wide Enterprise
Soundbites October 8, 2021Suzanne Kounkel, CMO at Deloitte and member of the ANA CMO Growth Council, explained why brand purpose is the rallying cry CMOs must embrace to spur innovation, business growth, and employee engagement at a time when all of those things are desperately needed.
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UPS CMO Kevin Warren on Satisfying Both Shareholders and Stakeholders with Purpose
Soundbites October 8, 2021Kevin Warren, CMO at UPS, explained how purpose leads to profit in such a way that committing to it allows businesses to satisfy the financial desires of shareholders while also satisfying the social responsibility expectations consumers have for brands.
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Kohl’s on the Importance of Personalization and Marketing to a Diverse Audience
Soundbites October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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