Video Shorts
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This Is What You Get Wrong About AI
Podcast Clips May 27, 2025Andrew Lipsman, an AI skeptic, joined the On Scope podcast to discuss what some things layfolk seem to regularly get wrong about generative AI and its capabilities.
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Three Key Takeaways from the ANA’s Client-Agency Tenure Report
POVs May 20, 2025The ANA recently examined the current state of client-agency tenures, conducting a form of this research for the first time in a decade. Find out all the key takeaways from the Client-Agency Tenure Report with this quick video.
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How Did Truist Respond When Leadership Threw Out 100 Years of Brand Equity?
Podcast Clips May 17, 2025Rather than seeing the situation as a challenge, Truist Bank’s Sherry Graziano saw it as an opportunity when she and her team were tasked with building an entirely new brand from scratch. She discussed how she maximized the opportunity while managing a ton of moving parts as well as the human emotions of such a bold change.
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How to Imbue the Brand in Every Single Customer Touchpoint
Podcast Clips May 17, 2025Sherry Graziano, head of digital, customer experience, and marketing at Truist Bank, gave her take on how Truist ensures the brand is accurately and effectively reflected in every single customer touchpoint, including empowering onsite employees to maximize IRL interactions.
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What Do You Do When a Global Pandemic Happens Just Before Your New Brand Launch?
Podcast Clips May 17, 2025Just as Truist Bank was preparing to launch its new brand, COVID-19 turned the world on its head. Rather than seeing this is a terrible obstacle to clear, Sherry Graziano, head of digital, customer experience, and marketing, saw it as an opportunity. In this clip, she discusses how she maximized that opportunity.
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You’ll Love These Examples of “Unhinged Marketing”
Podcast Clips May 17, 2025On Scope host Mike Berberich and show producer Ryan Dinger discussed some of their favorite examples of unhinged marketing, an emerging trend.
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How Can Brands Keep the Human Touch with AI?
Podcast Clips May 16, 2025Doug Zarkin, author and chief marketing and brand officer, gave his thoughts on how brand marketers can strike a good balance between using AI and staying human, suggesting they rely on instinct to know when to lean on AI and when to prioritize the human touch.
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Media Consumption Is on a Downward Trend — What Does It Mean for Marketers?
Podcast Clips May 16, 2025On Scope host Mike Berberich and show producer Ryan Dinger speculate about what new data that shows media is on the decline might mean for the future, including asking if the medium is facing extinction as a marketing silver bullet.
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This is How Brands Can Operationalize Employee Empathy for Customers
Podcast Clips May 16, 2025During his appearance On Scope, Doug Zarkin, author and chief brand and marketing officer, gave his thoughts on how big businesses can empower employees to avert negative customer interactions, providing an example from both Ritz Carlton and also from a local diner in his hometown.
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Where Do Brands Go Wrong with Customer Service?
Podcast Clips May 16, 2025Doug Zarkin, author and chief marketing and brand officer, offered some advice on how brands can be more thoughtful and proactive in managing customer relationships.
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This Is How You Can Affect Meaningful Organizational Change from the Bottom Up
Podcast Clips May 9, 2025USAA CMO Francesco Lagutaine and chief corporate affairs officer Lindsey O’Neill gave their best advice for how marketers and other business professionals currently in middle management can affect change from the bottom up at their organization.
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Three Ways CMOs Can Get Back in the Good Graces of CEOs
POVs May 9, 2025A flurry of recent research reports suggest CEOs have had it with their CMOs. But CMOs can still reverse the trend and get back in the good graces of the C-suite.
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USAA CMO: Integrity is the Key to Marketing Success
Podcast Clips May 9, 2025USAA CMO Francesco Lagutaine dropped some serious knowledge on the On Scope podcast, explaining how integrity is the key ingredient that decides whether a brand’s campaign or activation will be a flop or a success.
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What Can Both Marketing and PR Executives Do to Enhance Their Working Relationships?
Podcast Clips May 9, 2025USAA CMO Francesco Lagutaine and chief corporate affairs officer Lindsey O’Neill each shared their perspective on both what marketing and PR professionals can do to improve their relationships and enhance the effectiveness of all marketing and communications efforts.
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What Does IBM’s “Brand Brain” Mean for Marketers?
Podcast Clips May 9, 2025During a recent episode of the On Scope podcast, host Mike Berberich and producer Ryan Dinger discussed IBM’s new large language model tool, dubbed “Brand Brain,” and how it might be a bellwether for some very powerful AI-powered applications that will soon be added to the marketer’s toolbelt.
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Purpose is More Than an Opportunity for Driving Business Growth
Podcast Clips April 30, 2025During her appearance On Scope, purpose pioneer Anne Bahr Thompson made the perfect analogy about brands and sailboats to help marketers better understand brand purpose.
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This Analogy About Brand Purpose Makes So Much Sense
Podcast Clips April 30, 2025During her appearance On Scope, purpose pioneer Anne Bahr Thompson made the perfect analogy about brands and sailboats to help marketers better understand brand purpose.
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This Is How Brands Are Failing Purpose
Podcast Clips April 30, 2025There are myriad ways in which brands are failing purposes. Expert Anne Bahr Thompson laid all of those out during her appearance on the On Scope podcast.
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Reality Check: Managing Expectations with Generative AI in Marketing
POVs April 28, 2025This POV with ANA tech guru Mike Berberich is full of tips to help your business pump the brakes on AI implementation and ensure you're setting your brand up for long-term success.
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Five Best Practices for Using AI in Search Marketing
POVs April 22, 2025Ensure you’re staying ahead of the competition and supercharging your SEO marketing efforts with AI by following these five best practices, which have been collected from the ANA’s “AI in Search Marketing” research report and can be implemented right now.
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