Video Shorts
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Enabling Stakeholders with Enabled Intelligence
Soundbites October 3, 2022Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
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How To Think About a CDP
Soundbites October 3, 2022Adobe's Sundeep Parsa explains the best strategy for conceiving a customer data platform (CDP).
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How, When, and Where to Reach Customers
Soundbites October 3, 2022Winnie Shen from Zeta Global discusses the best ways to target customers.
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Measuring Long-Term Performance of a Campaign
Soundbites October 3, 2022Andy Hasselwander from MarketBridge explains how his firm measures the long-term performance of a campaign.
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How NI Used Change Management to Sell Its Updated Brand Purpose Internally
Podcast Clips September 20, 2022Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.
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These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs
Podcast Clips September 20, 2022What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.
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Can Data Help Create a More Inclusive World? This Marketer from Metlife Thinks So.
Soundbites September 15, 2022Michelle Froah, SVP of global marketing strategy and science at Metlife, explains how data analysis can actually be a useful tool for helping brands to become more inclusive.
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Inclusive Marketing Helps Your Brand While Helping Others
Soundbites September 15, 2022Laura Knebusch from Georgia-Pacific talks about how inclusive marketing affected the brand's KPIs.
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Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That
Soundbites September 15, 2022Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.
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The Content Habits of Audiences
Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
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This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands
Soundbites September 15, 2022R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.
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These Four Factors Drive Your Brand’s Purpose Score
Podcast Clips September 9, 2022Chip Walker, head of strategy at StrawberryFrog, joins Beyond Profit host Ken Beaulieu to discuss his company’s study, Purpose Power Index, and specifically, which four factors are the most important in influencing how consumers and employees perceive your brand’s commitment to its purpose.
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This Is How Square Is Creating Valuable Content for Gen Z on YouTube
Podcast Clips September 9, 2022Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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The Right CMO for the Right Job
Podcast Clips August 19, 2022Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.
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Why Are Marketers Losing Influence in the Modern Business World?
Soundbites August 16, 2022Raja Rajamannar, chief marketing and communications officer and president of the health care business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.
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How Dana-Farber Is Raising Brand Awareness
Podcast Clips August 15, 2022Donna Lee Ubertalli, VP of marketing at Dana-Farber, shares how her nonprofit cancer research and treatment organization uses qualitative research to identify key insights that can be used to power storytelling campaigns that are executed with the help of influencers.
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Artificial Intelligence Expert Mari Joller on “Responsible AI”
Podcast Clips August 12, 2022Mari Joller, founder and CEO of the AI-powered platform Snackable, gives an example from her career of what an unintended consequence of AI could be and offers some advice for how marketers and developers can minimize the negative effects of these consequences.
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Crypto Philanthropy Helps Nonprofits
Soundbites August 10, 2022Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.
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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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