Video Shorts
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Are CMOs Now Entering the Gig Economy?
Podcast Clips April 21, 2025On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs.
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This Qualcomm Activation with ODESZA Left Fans Crying Tears of Joy
Podcast Clips April 21, 2025UPROXX Studios’ Rich Antoniello discussed why First We Feast’s hit YouTube series “Hot Ones” is a perfect use case for how marketers need to think about developing and scaling intellectual property.
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What Hot Ones Can Teach Marketers About IP
Podcast Clips April 21, 2025UPROXX Studios’ Rich Antoniello discussed why First We Feast’s hit YouTube series “Hot Ones” is a perfect use case for how marketers need to think about developing and scaling intellectual property.
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Why Do Many Brands Seem to Fall Flat with Music Activations?
Podcast Clips April 21, 2025Rich Antoniello of UPROXX explained where he thinks most brands go wrong when executing an activation or campaign with an artist or musician.
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How to Find the Root Cause of Marketing Organization Inefficiency
Podcast Clips April 14, 2025Maarten Albarda’s superpower is finding the root cause for inefficiency and ineffectiveness across the marketing organization. During his appearance On Scope, he gave an inside look at the line of questioning he uses to go beyond symptoms of inefficiency and getting to the root cause of the problem.
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Practical Tips for Measuring the “How” of Marketing
Podcast Clips April 14, 2025During his appearance On Scope, Maarten Albarda, long-time marketing organization consultant, laid out some ways that marketers can think about measurement differently and implement processes for measuring their efforts more effectively.
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These Are the Common Barriers to Optimizing Marketing Organization
Podcast Clips April 14, 2025Maarten Albarda, long-time brand marketing consultant, discussed the barriers ones he most commonly sees when organizations try to implement more efficient or effective marketing processes.
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A Behind-the-Scenes Look at How Liberty Mutual Created Doug and LiMu
Podcast Clips April 4, 2025Did you ever wonder how brands create legendary spokescharacters? Well, you’re in luck, as Liberty Mutual and agency partner Bandits & Friends gave a detailed recounting of how they created the popular LiMu and Doug characters.
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This Is How Liberty Mutual Wrote a Slam Dunk Brand Jingle
Podcast Clips April 4, 2025Writing a jingle is no easy task. But when you find a winner, it can be a powerful branding tool. Liberty Mutual CMO Jenna Lebel joined On Scope to discuss how her brand managed to create its world-famous earworm, which is incredibly simple but very effective.
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This Is Where Brands Usually Go Wrong When Trying to Be Funny
Podcast Clips April 4, 2025Along with her partner Danny Gonzalez of Bandits & Friends, Liberty Mutual CMO Jenna Lebel gave her perspective on where most brands go wrong when trying to create funny ads.
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Three Marketing Issues Consumers Told Us They’re Concerned About
POVs March 31, 2025In this POV, we cover three major complaints consumers have about marketing, sourced from the more than 4,300 ethics inquiries processed by the ANA Center for Ethical Marketing in 2024.
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From Amazon with Love: What James Bond’s New Home Means for Marketers
POVs March 26, 2025Amazon’s recent purchase of the James Bond franchise is a marketing supernova that is sure to provide advertisers many interesting opportunities. In this POV, Mike Berberich looks at five brand partnership scenarios that will leave our industry shaken and stirred.
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Eco-Friendly Intelligence: The Rise of Sustainable AI
POVs March 25, 2025In this POV, Mike Berberich covers methods for how to use AI to make your business’ use of the technology more sustainable.
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Three Tips for Breaking Down Silos at Your Company
POVs March 24, 2025It’s not too late to break down the silos and build a healthier, more collaborative culture at your business. You can get started with this POV from Matthew Schwartz.
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Ecologi’s Street-Smart Solution to Climate Change
POVs March 21, 2025Take a deep dive on Ecologi’s “Covent Carbon Capture” campaign, in which the organization used customized AI, data analytics, and a public game display to transform London’s Bow Street into a live leaderboard of environmental action.
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An Expert Gives His View on the Current State of SMB Marketing
Podcast Clips March 14, 2025How has SMB marketing evolved during the digital era? Some changes are obvious, others might surprise you. Corey Elliott of Borrell Associates Inc joined the On Scope podcast to cover it all.
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Social Media Marketing Can Be a Trap for SMBs
Podcast Clips March 14, 2025Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.
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The Reason Why It’s Not Enough for SMBs to Know Their Market Is Different
Podcast Clips March 14, 2025Every SMB marketer seems to understand that their market is different from others, but they can’t always explain why or how. And that is really the key to success, as Corey Elliott of Borrell Associates Inc. explained during his appearance On Scope.
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This Is How Expert SMB Marketers Are Using AI
Podcast Clips March 14, 2025When researching how SMBs are using AI, Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., found a surprising difference in how expert marketers approach the technology versus those with less experience. He shared what he found during his appearance On Scope.
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Every Marketer Needs to Know These Data Clean Room Watchouts
Podcast Clips March 13, 2025There’s a lot to think about when it comes to data clean rooms, but no consideration is more important than these watchouts, shared by InfoSum’s Devon DeBlasio during his appearance On Scope.
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