Video Shorts
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The Business Case for Failing with MarTech | On Scope
Podcast Clips July 14, 2025According to Hubspot’s Scott Brinker, marketers must frame tech stack experimentation not as wasted investment, but as a path to insight and ensure that CFOs understand why this is necessary for finding success.
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Mastercard’s Greg Boosin Shares His Single Most Effective Tip for Breaking Down Silos
Podcast Clips July 2, 2025Greg Boosin, EVP of global product and marketing at Mastercard, oversaw a massive corporate restructuring for his company. During an appearance on the On Scope podcast, Greg his single biggest tip for any marketer or business professional trying to eliminate silos.
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Mastercard’s Greg Boosin Shares the Biggest Lesson He Learned from Raja Rajamannar
Podcast Clips July 2, 2025During an appearance On Scope, Greg Boosin, EVP of global product and marketing at Mastercard, shares a tense moment he had with marketing icon Raja Rajamannar in which Raja gave him valuable feedback and altered how Greg works entirely.
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Data on a Budget: Making Analysis Work Without Breaking the Bank
POVs July 1, 2025Many marketers face a common challenge: How to get real value from data while watching budgets get slashed to the bone. But the truth is, you don’t need big budgets to do good analysis. Here’s some tips for how you can get it done.
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Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips July 1, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss Unilever’s recent acquisition of Dr. Squatch, using the moment as a springboard into a larger conversation on what the trend of big brands buying smaller, scrappier companies might mean for startups going forward.
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Mastercard’s Powerful Case Study on Busting Silos
Podcast Clips July 1, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss Unilever’s recent acquisition of Dr. Squatch, using the moment as a springboard into a larger conversation on what the trend of big brands buying smaller, scrappier companies might mean for startups going forward.
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Three Tips to Supercharge Product Placement in the Streaming Age
POVs July 1, 2025Learn three key tips for how your brand can get the most out of product placement activations, leveraging the more traditional but still effective tactic to breakthrough with audiences that are tuning out ads.
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At What Point Does a Person Become an Influencer?
Podcast Clips June 21, 2025When does a person officially go from a media personality to an influencer? On Scope host Mike Berberich and show producer Ryan Dinger tried to find that answer during a recent episode.
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Amazon’s Rose Jia Explains Why Economic Downturns Are the Best Time to Invest in Branding
Podcast Clips June 21, 2025Using some convincing datapoints and a real-world example from her own experience, Amazon’s Prime Video’s Rose Jia outlined why economic downturns are actually the ideal time for businesses to invest in their brand.
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Amazon’s Rose Jia Gives Her Best Advice for Protecting Your Ideas
Podcast Clips June 21, 2025During an appearance On Scope, Amazon Prime Video’s Rose Jia gave her best advice for marketers to protect their ideas as they run through the corporate rigmarole.
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This Former Investment Banker Explains How to Make Marketing Indispensable
Podcast Clips June 21, 2025Drawing on her past experience as an investment banker, Amazon’s Prime Video’s Rose Jia shared three strategies for how marketers can showcase the value of their efforts and get their work to be viewed as an indispensable part of business success.
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When AI Meets B2B: Real Marketing Cases That Actually Worked
POVs June 17, 2025Yes, AI can help your B2B company deliver real results, even on a shoestring budget. Find out how with this POV, which covers real life AI B2B success stories.
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How the Digital Era Muddied the Waters on Branding
Podcast Clips June 16, 2025Lou Aversano, CMO at The Cigna Group, shared his thoughts on how marketers have lost the plot on branding, citing digital marketing and data as one potential cause.
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Is a Chief of Staff Your Marketing Team’s Biggest Need Right Now?
Podcast Clips June 16, 2025On Scope host Mike Berberich and show producer Ryan Dinger discussed a Forbes editorial that outlined the reasons why a chief of staff might be the most important hire marketing teams can make right now.
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This ANA Award Winner Issued a Rallying Cry for the Marketing Industry
Podcast Clips June 16, 2025During his acceptance speech as ANA’s 2024 B2B Marketer of the Year, Cigna Group CMO Lou Aversano issued a rallying cry for the marketing community. He shared what his message what during an appearance On Scope.
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Five Ways to Implement AI for Small Business Marketing
POVs May 28, 2025Supercharge your SMB’s marketing efforts with AI by starting with these five tips from the ANA’s Mike Berberich.
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Artificial Intelligence Is Not Going to Save Your Brand
Podcast Clips May 27, 2025Andrew Lipsman, an AI skeptic, explains how some of the deep-rooted issues within marketing — like a constant search for cost efficiency — are now causing marketing leaders to lean too much into AI, drastically overestimating how effective the technology can be in solving the issues plaguing their brands.
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Do Black Box Algorithms Pose a Risk of Fraud for Advertisers?
Podcast Clips May 27, 2025With the emergence of AI — and especially agentic AI — the marketing industry is now working with black box algorithms. AI skeptic Andrew Lipsman views this as a major issue, as the lack of transparency within these systems could make the ad world even more susceptible to fraud.
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Does AI Pose Even More Non-Transparency Risk Than Programmatic Media?
Podcast Clips May 27, 2025Andrew Lipsman, an AI skeptic, gave his take on why marketers are leaning enthusiastically into AI despite the fact that the technology poses potentially more transparency issues than programmatic media.
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No, AI Isn’t Going to Take Your Job
Podcast Clips May 27, 2025Self-proclaimed “AI skeptic” Andrew Lipsman wishes people would stop asking him if AI is going to take their job. He explained why he finds this scenario extremely far-fetched during his appearance On Scope.
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