Webinar Rewinds
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Increasing Equity and Impact Through Targeted and Diverse-Owned Media
Webinar Rewinds May 25, 2023For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer
Webinar Rewinds May 17, 2023In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinar Rewinds May 11, 2023While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting, and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Learn how savvy marketers have an opportunity to address this gap in a few ways.
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As Seen on (P)TV: Why the Future of Television is Built for Performance
Webinar Rewinds May 10, 2023Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. In this webinar, MNTN’s SVP of Marketing, Ali Haeri, discussed why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Webinar Rewinds May 4, 2023In this webinar, discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate.
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A Radically Better Future: Creating Narratives That Inspire Change
Webinar Rewinds May 3, 2023Learn how business leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction by leveraging futures thinking and strategic foresight methodologies.
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Clean Rooms 101
Webinar Rewinds May 3, 2023Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.
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Amazon AWS Advertising and Marketing to Drive Marketing Transformation
Webinar Rewinds April 26, 2023In this webinar, learn how AWS brings together a comprehensive set of purpose-built AWS Services, Solutions, and Partner offerings to help customers innovate faster, operate efficiently, and interoperate across five critical solution areas.
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Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits
Webinar Rewinds April 26, 2023In this webinar, three expert panelists reviewed fundraising benchmarking data and key learnings from 2022. They discussed interesting data points that allow marketers to benchmark their organization's performance against industry standards.
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Transforming In-House Production for Creative Agility
Webinar Rewinds April 20, 2023In this webinar, learn how Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies, and unite internal stakeholders.
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Your Green Toolkit for Earth Day and Every Day
Webinar Rewinds April 20, 2023In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
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Bridging the Chasm of Growing Your Email Career and Email Program
Webinar Rewinds April 19, 2023In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.
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The Medium Moves the Message: A Comparative Assessment of Advertising from Broadcast to Podcast
Webinar Rewinds April 13, 2023In this webinar, Tom Webster unveiled The Medium Moves The Message, a new cross-platform study on advertiser affinity in podcasting and broadcasting.
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ANA SeeHer + Getty Inclusive Visual Storytelling for Women
Webinar Rewinds April 12, 2023SeeHer and Getty have a joint mission to change the way women are portrayed in marketing and advertising. In this webinar, learn about a workshop they've created to help marketers create and select visual content for unbiased, inclusive, and effective advertising that will lead to measurable results.
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FTC Rulemaking and Why It Matters
Webinar Rewinds April 11, 2023In this webinar, get an overview of the different FTC rulemaking processes (and guide reviews) and hear from experts about how and when companies should consider engaging.
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Beam Suntory and Havas Street: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds April 6, 2023In our second webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s were joined by representatives from Beam Suntory and Havas Street, who explored areas of the search process where there is room for improvement.
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Recession-Proofing Strategies for Creative Production
Webinar Rewinds April 6, 2023In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
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