Mastering Your Data and Technology: A Marketing Imperative | Event Recaps | All MKC Content | ANA

Mastering Your Data and Technology: A Marketing Imperative

Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.