How to Create Content Strategies that Move at the Speed of Conversation | Event Recaps | All MKC Content | ANA

How to Create Content Strategies that Move at the Speed of Conversation

Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.