Reaching a Largely Untapped Market | Event Recaps | All MKC Content | ANA

Reaching a Largely Untapped Market

The Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic, how they prefer to engage with brands, and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.