The Millennial Mailbox: How to Reach and Convert Today's Top Consumers | Event Recaps | All MKC Content | ANA

The Millennial Mailbox: How to Reach and Convert Today's Top Consumers

Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.