Cultural Moments: Defining a New Era for the Lexus Brand | Event Recaps | All MKC Content | ANA

Cultural Moments: Defining a New Era for the Lexus Brand

Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.