Environmental Advertising Claims: An International Perspective

Executive Summary

With brands in many sectors increasingly seeking to differentiate through their environmental credentials, regulators sharpening their focus on green claims, and the significant brand harm that follows accusations of greenwashing, there is a clear imperative for advertisers to ensure such claims are fully compliant. This session considers the practical implications for global advertisers of running environmentally focused campaigns across multiple jurisdictions with differing approaches. The panel features contributors from France, the U.K., Australia, and the U.S., and considers how to approach substantiation, as well as issues with particular types of ads, such as those claiming carbon neutrality.

Ben Mulcahy
DLA Piper (U.S.)

Jessie Buchan
DLA Piper (Australia)

Gregory Tulquois
DLA Piper (France)

John Wilks
DLA Piper (U.K.)

CLE Materials

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