More Than a Moment: How Disney Turns Storytelling into Cultural Relevance
Lauren Boros of Disney Advertising explained how brands can tap into the power of fandom, connect authentically with audiences through beloved franchises, and create measurable business impact through storytelling-driven partnerships
At the 2026 ANA Digital & Social Media Conference, Lauren Boros, VP of streaming solutions at Disney Advertising, shared how brands can move beyond traditional advertising by connecting them to the stories, characters, and cultural moments audiences care about most. Boros said brands can build authentic connections with fandoms, creating engagement and business results that extend far beyond a single campaign.
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