Branded Entertainment

Executive Summary

Brands are continuing to find innovative ways to produce — or collaborate with non-agency partners to produce — content that looks nothing like a commercial. Speakers in this session discuss legal strategies brands consider during the development, production, and distribution phases of branded entertainment projects, from putting the development and production deal together with a partner, to assessing legal risk arising out of entertainment content as opposed to commercial content, to structuring and activating co-promotional campaigns that are no longer just tied to feature films released during the traditional theatrical window.

Benjamin Mulcahy
DLA Piper

Kesari Ruza
SVP, Head of Marketing and CX Legal
Warner Bros. Discovery

CLE Materials

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