Branded Entertainment

Executive Summary

Brands are continuing to find innovative ways to produce — or collaborate with non-agency partners to produce — content that looks nothing like a commercial. Speakers in this session discuss legal strategies brands consider during the development, production, and distribution phases of branded entertainment projects, from putting the development and production deal together with a partner, to assessing legal risk arising out of entertainment content as opposed to commercial content, to structuring and activating co-promotional campaigns that are no longer just tied to feature films released during the traditional theatrical window.

Speakers:
Benjamin Mulcahy
Partner
DLA Piper

Kesari Ruza
SVP, Head of Marketing and CX Legal
Warner Bros. Discovery

CLE Materials

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