Hot Topics in Esports Advertising from Both Sides: Brands and Esports Organizations
Executive Summary
The explosive growth of esports is showing no signs of slowing, and brands are poised to spend more than ever on in-game advertisements, streaming ads, brand integrations, and sponsorships. This panel discusses the latest trends and explores successful partnerships in the space from the perspectives of both brands and esports organizations. We share practical insights and tips from industry insiders and take a look at what the future may hold for various stakeholders in the esports ecosystem.
Speakers:
Joe Khanna
VP, Senior Managing Counsel
Mastercard
Daniel E. Schnapp
Partner
Sheppard, Mullin, Richter & Hampton LLP
Genevieve E. Perez
Associate
Sheppard, Mullin, Richter & Hampton LLP
Ari Segal
Managing Director
Immortals Gaming Club
CLE Materials
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