New Frontiers of Advertising

Executive Summary

As the advertising landscape continues to shift, advertisers must continue to adapt old rules to emerging media. What are the newest ways in which advertisers are communicating with consumers? Where are the challenges for advertisers? What are regulators and competitors focusing on? How should advertisers interpret advertising claims in media where claims were never intended to appear? This session looks at new and emerging forms of advertising, as well as new challenges to more established methods — and speakers discuss a framework for approaching advertising to clients in a brave new world.

Jeffery A. Greenbaum
Managing Partner
Frankfurt Kurnit Klein & Selz PC

Hannah Taylor
Partner & Co-Chair, Advertising, Marketing & Public Relations Group
Frankfurt Kurnit Klein & Selz PC

CLE Materials

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