Privacy Enhancing Technologies (PETS)

Executive Summary

Privacy Enhancing Technologies (PETS) are an essential part of the future of personalized advertising. In this session, learn what they are, the current industry efforts in development, and some of the legal and regulatory considerations.

Speaker:
Rowena Lam
Director, Privacy Tech Program
IAB Tech Lab

Moderator:
Brad Weltman
Director, Privacy & Public Policy
Meta

CLE Materials

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