Snoop Dogg and Martha Stewart Light Up with BIC | Event Recaps | All MKC Content | ANA

Snoop Dogg and Martha Stewart Light Up with BIC

At a November 2022 meeting of ANA’s Influencer Marketing Committee, BIC’s Jeany Mui explained how her brand capitalized on the unlikely influencer duo of rapper Snoop Dogg and home décor icon Martha Stewart to highlight the diverse uses of an innovation in the lighter category.