Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential | Event Recaps | All MKC Content | ANA

Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential

Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.