Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach | Event Recaps | All MKC Content | ANA

Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach

For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. Jennings discussed how to enhance email marketing.