Leveraging Data Science to Disrupt Insights and Drive Loyalty | Event Recaps | All MKC Content | ANA

Leveraging Data Science to Disrupt Insights and Drive Loyalty

Barbara Connors, VP of strategy and acceleration at 84.51°, shared research on disruption around shopper behavior and loyalty in our inflationary environment, and how to unlock new value from data science to measure and act on rapidly changing shopper trends.