Measurement & Accountability
when
Start: Tuesday, April 25, 2023 at 1:00pm
End: Tuesday, April 25, 2023 at 2:30pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Teleconference | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
ANA MEASUREMENT COMMITTEE MEETING
April 25, 2023 from 1:00 – 2:30 PM ET
I. WELCOME & INTRODUCTIONS (1:00 – 1:05 PM ET)
Committee Co-Chairs: Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company and Renee Milliaressis, Chief Media Officer, Colgate-Palmolive
II. MEASURING BRAND EQUITY (1:05 – 1:30 PM ET)
In this session, we'll dive deep into brand equity, defining what it is, how to measure it, and what the drivers are.
Speaker: Ryan Barker, CEO & Founder, BERA
III. SECRETS OF SUCCESS: BUIDLING BRANDS WITH EMERGING MEDIA (1:30 – 1:55 PM ET)
Nielsen's Molly Poppie, Global Head of Product and Strategy for the Campaign Analytics division of Nielsen, joins us to discuss innovative new approaches to measuring brand health and purchase behavior.
Speaker: Molly Poppie, Global Head of Product and Strategy, Nielsen
IV. MVP AWARD: MOST VALUABLE BRANDS IN MARKETING (1:55 – 2:25 PM ET)
How do you measure brand value? What are the world's most valuable brands? We'll examine the metrics and analysis behind brand value and the key steps marketers can take to increase their brand value in the marketplace.
Speaker: TBA - speaker details coming soon!
V. CLOSING REMARKS (2:25 – 2:30 PM ET)
Webinar information, if available, will be provided to registrants only.