How Meow Mix Leveraged Influencers to Bring a Classic Brand into Cultural Relevance
The ‘90s heartthrob and former *NSYNC member JC Chasez partnered with Meow Mix to record a “purr-fect” remix of the brand’s iconic jingle. Launched during America’s Got Talent, Meow Mix’s TV commercial featured the Tabby 5, a cat boy band fronted by Chasez.
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