The Martech Fundamentals That Are the Building Blocks to MarTech Greatness | Event Recaps | All MKC Content | ANA

The Martech Fundamentals That Are the Building Blocks to MarTech Greatness

In this session, hear Kellanova discuss what it takes to unlock brand growth with a “true-north” vision for data, measurement standards, growth focused KPI’s that are enabled by enterprise MarTech, and organizational design and alignment to building capability.