Great Marketing Powered by Great MarTech Hosted by WPP (In-Person Only)

More than $400 billion was spent globally in 2022 on Marketing Technology and as spending continues to increase, so will the complexity of related issues that arise from the integration of what are often an overwhelming number of disparate data and tech solutions. Join experts to hear how they are embracing new talent, processes, and technologies to master their stack and transform the art and science of connecting products and services with those who need and desire them most.

when

Start: Wednesday, November 8, 2023 at 9:00am

End: Wednesday, November 8, 2023 at 5:30pm

WHERE

WPP Atlanta
505 N. Angier Avenue
Tower 2, Ste. 5000
Atlanta, GA 30308

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Individual	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $100	Gold Tier $250	Silver Tier $350	Individual N/A	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, November 8, 2023
8:00am - 9:00am	NETWORKING BREAKFAST
9:00am - 9:25am	WELCOME REMARKS AND INTRODUCTIONS
9:25am - 10:00am	REVOLUTIONIZING MARKETING COLLABORATION: COCA-COLA AND WPP'S META-MARTECH PORTAL POWERED BY HEADLESS TECHNOLOGY See how Coca-Cola and WPP collaborated to create a 'Meta-MarTech' portal, using Headless Technology, that enables them to operate multiple MarTech solutions from a single user interface, and to collaborate on campaign workflows in the same environment, increasing marketing agility, speed to market and workplace efficiencies. Peter Fasano Vice President of Strategic Partnerships WPP
10:00am - 10:35am	COCA-COLA'S MARKETING EVOLUTION: DATA-DRIVEN SUCCESS WITH AWS AND MARTECH LEADERS Explore Coca-Cola's marketing transformation in partnership with AWS, focusing on their Consumer Data Services journey alongside Martech leaders. Discover how this collaboration has empowered Coca-Cola to leverage data and technology, drive innovation, and enhance consumer engagement. Learn about the challenges, solutions, and outcomes that have elevated their marketing strategies and contributed to their ongoing success in the global market. Paul Dooley Amazon World Wide Head Marketing Transformation AWS
10:35am - 11:10am	ACHIEVING TRUE 1:1 MARKETING: MACY'S SUCCESS STORY WITH DELOITTE DIGITAL Executing complex personalization that enables true 1:1 marketing is a goal that many brands are striving for, yet there are many technical complexities and cost constraints that limit their ability to get there. In this session, we'll learn how Macy's worked with Deloitte Digital to make significant strides in their personalization capabilities and how it's driving increased revenue and customer loyalty. Trinadha Kandi Managing Director - Customer & Marketing Deloitte Digital
11:10am - 11:30am	NETWORKING COFFEE BREAK
11:30am - 12:05pm	THE MARTECH FUNDAMENTALS THAT ARE THE BUILDING BLOCKS TO MARTECH GREATNESS Hear Kellanova discuss what it takes to make MarTech successful across a large global multi-brand enterprise by extracting real, incremental value via foundational tactics like tagging, taxonomy standards, playbooks, measurement standards, growth-focused KPI’s, a ‘true north’ vision for data, smart technology selection and strong organizational design and alignment. Nicole Vinson VP, Media, Digital and Omni-Commerce Kellanova Aaron Fetters CEO/Managing Partner Transparent Partners
12:05pm - 12:30pm	SESSION 5
12:40pm - 1:40pm	LUNCH & NETWORKING
1:40pm - 2:15pm	SESSION 6
2:15pm - 2:50pm	SESSION 7
2:50pm - 3:25pm	SESSION 8
3:25pm - 3:30pm	CLOSING REMARKS
3:30pm - 5:30pm	ROOFTOP HAPPY HOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.