The State of Martech 2024: Marketing in the Age of AI | Event Recaps | All MKC Content | ANA

The State of Martech 2024: Marketing in the Age of AI

Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. In this keynote presentation, HubSpot’s Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.