Unifying Brand-to-Demand: What Marketers Are Getting Right and Where They’re Getting Stuck
Top B2B marketers are successfully connecting long-term brand building with short-term demand generation. This session showcased real-world examples from SAS's journey to Brand-to-Demand Experience (BDX) and provided insights from the first-ever Brand-to-Demand Maturity Study by ANA and Stein.
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