LET’S WORK TOGETHER TO STOP ONLINE HATE

October 21, 2020

Ann Mukherjee will discuss how Pernod Ricard’s commitment to create a hate reporting app has evolved into an industry-wide initiative, #EngageResponsibly, bringing together consumers, brands, and platforms to provide tangible, technology-driven tools and resources that support advertisers as they work to stop the spread of online hate – a fight that has become vital to the well-being of our consumers, the safety of our shared platforms, and the health of our respective brands and businesses. #EngageResponsibly is endorsed by the ANA and GARM as a framework to provide users and brands with more tools to stamp out hate online.