New FTC Guides for Negotiating and Monitoring Influencer Agreements
Jim Dudukovich, of counsel at Barnes & Thornburg; Craig Moore, senior counsel at Wells Fargo; Leah Stupak, senior counsel at Google; and Jane Pollack, chief marketing and advertising counsel at Uber shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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