Keeping America Running Is More Than Just A Tagline

June 11, 2020

In response to the COVID-19 crisis, Dunkin' and its franchisees leaned into their brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. communities. The brand's roles as daily ritual for millions of people typically means great coffee fast, fun and delicious menu offerings, and loyalty perks that reward guests for coming back again and again. But right now, helping America fill up on optimism is a challenge Dunkin' has accepted and stepped up to keep America running even if it is a bit differently.