AI and Machine Learning — The New Frontier for Advertisers

March 20, 2019

Executive Summary

Advancements in artificial intelligence promise to change the advertising industry in several ways: from the ways in which ads are created to the ways in which they are bought and disseminated. As a result of AI-based targeted advertising, ads are quickly becoming more effective and affordable than ever before — for large and small businesses alike. However, these great benefits come with certain potential legal and reputational risks. Our panel provided an overview of how AI is being utilized in the advertising industry and discussed various issues for attendees to consider when adopting these practices.

Michael Philips
Assistant General Counsel
Microsoft Corporation

Lee Tiedrich
Covington & Burling LLP

CLE Materials

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