Claims Built on Trust: Made in the U.S.A., Natural And Green

March 20, 2019

Executive Summary

There is a special role played by "credence claims" — the kind of advertising claims that require trust because it is not possible for consumers to verify these claims on their own. This panel discussed the state of regulatory enforcement and litigation with respect to credence claims and considered best practices for advertisers to use these claims effectively without undermining trust or inviting legal risk.

David Mallen
Loeb & Loeb LLP

Kathryn Farrara
Assistant General Counsel, Marketing

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