Social Media Platforms and Trust

March 19, 2019

Executive Summary

According to at least one estimate, advertisers are expected to spend $40 billion more on online advertising this year than on television — and much of this is driven by advertising on social media. Like the television networks, social media platforms have their own standards which govern the types of advertising they will accept, and these standards are rapidly evolving. Creating appropriate standards and effectively enforcing them, present unique challenges for social media. We will examine these standards, how they are enforced, and discuss why getting it right is critical to building trust with advertisers and consumers.

Moderator:
Jeffrey A. Greenbaum
Managing Partner
Frankfurt Kurnit Klein & Selz PC

Speakers:
Cisca Brouwer
Senior Associate General Counsel, Global Commerce
Snap Inc.

Henry Pistell
Product and Privacy Counsel
LinkedIn

CLE Materials

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