Partnership for Responsible Addressable Media — An Industry Update

April 28, 2021

Executive Summary

The Partnership for Responsible Addressable Media (PRAM) is a globally cohesive coalition of the leading advertising trade associations (ANA, WFA, 4AS, IAB, NAI) and companies representing every sector of the global advertising industry to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience. This effort is designed to help all stakeholders across our industry address the deprecation of the 3rd party cookie and Apple IDFA to opt-in.

In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP's Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.

Stuart P. Ingis
Partner and Chairman
Venable LLP

Bill Tucker
Group Executive Vice President

CLE Materials

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