TAKING CONTROL OF IDENTITY IN THE COOKIE-LESS MARKETING FUTURE

February 24, 2021

With the rapid deprecation of third-party cookies and device IDs by big tech as long-standing currencies for digital tracking and data for audience targeting and measurement, and privacy regulations like CCPA changing how organizations approach identification of audiences, what steps do marketers and publishers need to take with regards to offline and digital identity to prepare and build a sustainable model for data-driven marketing for years to come.