The Growth Of Supplier Diversity

May 5, 2021

The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.