Mccormick's Analytics, Marketing Mix and In-Flight Optimization Program Evolution

September 11, 2019

Ramesh Moorthy, Director, NA Business Analytics, Consumer and Market Insight, and Giovanna DiLegge, Senior Marketing Manager, Marketing Strategy and Communications, discussed McCormick’s foundational work in the analytics space as a smaller company trying to navigate the most efficient use of resources, and progress in accelerating ROI application and improvement.